Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Search for Common Ground (SFCG): Elections in Sierra Leone

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In Sierra Leone, Search for Common Ground (SFCG)'s strategy focuses on building capacity and establishing local structures that support sustaining peace and building citizen participation in governance. This included an initiative to help support a credible and free outcome in the 2007 presidential and parliamentary elections and the 2008 local government elections. In addition to supporting an extensive national voter education campaign, which included the use of television and live constituency debates with parliamentary candidates in strategic locations and on the radio, SFCG focused its efforts on leading the development of the Independent Radio Network (IRN) and National Election Watch (NEW), a coalition of civil society organisations dedicated to elections observation.
Communication Strategies

The main strategy in SFCG's elections work was to monitor the election process and provide constant, up-to-date coverage of what was happening - from political intimidation of candidates during campaigning, through to real-time initial results from various polling stations on Election Day, and consistent follow-up coverage of vote counts and official tallies. Through the IRN and NEW, civil society groups were engaged at every polling station across the country, and radio stations provided local and national broadcasts around election issues that aired daily throughout the period. In addition, SFCG made use of their existing radio timeslots to air programmes around voter education, elections discussions, debates with candidates, and election-themed dramas. They also held public debates where candidates and constituents could discuss issues of concern.

For the 2008 elections, their work also focused on supporting women candidates, and the inclusion of more women and their voices. In order to achieve this, SFCG used a wide variety of tools, including:

  • the creation of a coalition of women's organisations and a Women's Solidarity Fund to support women candidates across the country;
  • driving public fundraising efforts to support female candidates' campaigns;
  • support for a national workplan designed to ensure women are included in governance frameworks;
  • provision of strategic and timely information - for example, gender mapping of initiatives to support female candidates and case studies of female candidates in the nomination process;
  • giving voice to women and people with disabilities to participate, including space on SFCG's Talking Drum Studio national radio programmes, air time on IRN member stations, articles in newspapers, and video and TV coverage for female candidates; and
  • training women candidates in public speaking and campaigning skills.
    Development Issues

    Democracy and Governance, Women.

    Key Points

    According to the organisers, a post-election survey of 876 respondents revealed that SFCG's support for women candidates had a beneficial effect. The evidence showed that the messages were clearly heard and that attitudes have shifted to favour women's involvement in politics. The survey also revealed that nearly 80% agreed or strongly agreed that IRN was a credible news source, and 75% of respondents agreed or strongly agreed that IRN had helped reduce violence during the elections.

    Partners

    SFCG, IRN, NEW.

    Sources

    Email from Rebecca Besant to Soul Beat Africa on August 28 2008; and SFCG website on September 19 2008 and February 2 2010.

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