Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Simulation Exercises To Strengthen Polio Outbreak Preparedness in The Horn of Africa: Experiences and Lessons Learnt

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Affiliation

World Health Organization (WHO) Horn of Africa Coordination Office - HOA (Okiror, Nwogu); University of Nigeria (Igweonu); UNICEF, Nairobi (Hydarov); WHO Headquarters (Karim, Shukla); United Nations Children's Fund (UNICEF) New York (Imambakiev); WHO, Kenya Country Office (Ogange); WHO, Uganda (Kisakye); WHO Regional Office for Africa - WHO AFRO (Okeibunor)

Date
Summary

"Communication teams in the different countries were more effective and knew what they needed to do."

Between 2013 and 2014, there was a series of outbreaks of wild poliovirus type 1 (WPV1) in the Horn of Africa. In response, the World Health Organization (WHO) and United Nations Children's Fund (UNICEF) held 7 tabletop polio outbreak simulation exercises (POSEs) to explore national planning and coordination in response to detection of poliovirus circulation. This paper reviews and summarises these experiences and lessons learned therein, with a focus on country readiness to respond to a polio outbreak in line with the existing plan should one occur.

The first 4 POSEs were conducted in Sudan, Ethiopia, Eritrea, and Tanzania in 2016; another 3 POSEs were conducted in Kenya, South Sudan, and Uganda in 2017. The exercises were designed to stimulate the countries to critically review and bring their national plans to be consistent with the standard operating procedures (SOPs) to responding to detection of polioviruses, to increase preparedness. The exercises addressed aspects of response, such as coordination, communication, and collaboration at international and national levels. The objectives of the exercises included assessing preparedness for a possible event of WPV importation or cVDPV circulation, identifying preparedness strengths and challenges in individual countries, strengthening capacity to respond rapidly to poliovirus detection, improving country response and use of the International Health Regulations (IHR) mechanism in case of WPV detection, and exploring the communications response, including strengthening communications planning, use of social media tools, and management of traditional media outlets.

The lead facilitators trained a team of evaluators drawn from various WHO country offices with experience of implementation of polio eradication activities at national and sub-national levels. Each POSE was country specific and engaged external facilitators. Participants received 7 progressive scenarios that mirrored what could happen during a real-life response in any country. The scenarios portrayed unfolding events to a polio outbreak response of approximately over a period of 120 days, when a circulating vaccine-derived poliovirus (cVDPV) outbreak should be interrupted once it occurs. As the simulated outbreaks developed, sessions covered: local, national, and international communications; supplementary immunisation activities (SIAs); enhanced surveillance; and local and reference laboratory activities. Participants then acted upon this information to simulate realistic response activities. The exercises encouraged interaction and communication between groups. Participants had access to the internet, national polio plans, and information sheets. At the end of the exercise, all participants on an individual basis were tasked with evaluating the exercise using a one-page questionnaire. Evaluators were provided with an integrated checklist to enable them to document whether the input and expected actions would produce the desired outcome of the POSE.

With regard to the communication and coordination mechanism of the POSEs, the evaluation found that the communication activities were efficiently discharged, with relevant stakeholders adequately informed. There was good collaboration between partners in responding to rumours. Verbal communication was efficiently conducted, clear, and moved down the line, with information shared by phone (e.g., specifying VDPV2). The national social mobilisation committee (NSC) is active and provides directions to make things move forward. Sub-committees began to work with clear guidance and follow-up from the NSC, and an emergency operations centre (EOC) was established immediately.

However, a number of gaps were observed. For example, the roles and responsibility of each partner were not clear, and internal communication in the agencies was not evident. Furthermore, formal communication between stakeholders was not evident in many of the countries. The national preparedness and response plan did not show clearly committees' terms of reference (TORs) and responsibilities and no evidence of outbreak to be declared as a public health emergency of international concern (PHEIC) by the Ministry of Health. Furthermore, in many of these countries, WHO and UNICEF representatives did not physically participate in the POSE - yet they are key to effective outbreak response.

On the whole, the external evaluators observed that the technical capability to respond to an outbreak of polio was available in the different countries, with some gaps that can be addressed while performing future POSEs. The participants' evaluation closely mirrored the findings and comments of the evaluation team. Their comments reflect the need for the countries to work on the POSE findings and recommendations, as well as to review the national response plan (among the weeknesses identified: unreliable routine immunisation coverage data, weak communications components, and lack of clarity on national vaccine policies and sources of procurement in case of an outbreak).

In conclusion: "The impact of simulation exercises to date, along with positive feedback from the participants, suggested that the POSEs have become valuable tools that are helping to respond to polio outbreaks. The exercises helped familiarize participating countries with each other's preparedness plans and practices and promoted better understanding and cooperation between countries and international organizations.... They fostered discussions, proposed realistic actions, and identified important issues and areas for development.... The experiences and lessons learned from these exercises are transferable to other vaccine-preventable disease[s.]"

 

Source

Journal of Immunological Sciences (2021); S (002): 20-30. Image credit: WHO Uganda