Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Sinovuyo Caring Families Project

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Launched in 2013, the Sinovuyo Caring Families Program is a parenting programme for families with children ages 2 to 9, being tested in the peri-urban township areas of Cape Town, South Africa. Focusing on highest-risk families, including caregivers affected by HIV/AIDS or intimate partner violence, the projects seeks to prevent child abuse and ensure the health and well-being of children by working to help parents and caregivers develop nurturing relationships with their children, while coping with stress from HIV/AIDS, poverty, and violence. Following the initial implementation period, the project is being evaluated using a randomised controlled trial. It is led by Clowns Without Borders South Africa and Ikamva Labantu, in partnership with the University of Cape Town, Bangor University, and University of Oxford.

Communication Strategies

The overall goal of the Sinovuyo Caring Families Program is to reduce the risk for child maltreatment in high-risk South African and Southern African families. In order to attain this goal, the following are specific objectives:

  • "Increase parenting knowledge, skill, and sense of competence
  • Improve positive parenting behaviour
  • Improve parental supervision of children
  • Decrease inconsistent and harsh discipline
  • Improve caregiver mental health and social support"

In order to achieve these objectives, community care workers provide capacity building and play a supportive role for parents and caregivers. The programme consists of the following three components: 12-15 pschosocial support group sessions, and 2 individualised in-home visits by the care workers.

Each psychosocial support group session is approximately 2.5 to 3 hours long, and includes about 15 caregivers. The meetings focus on dealing with the caregivers’ own stresses, while also teaching skills to parent children in a nurturing manner. Each week, caregivers are given home practice activities designed to further their skills development, such as stress relief exercises and new parenting skills to try.

During the programme, the facilitators also visit the homes of the participants to reinforce the activities learned during group sessions. This is an opportunity for the facilitators to work one-on-one with caregivers and their children and provide additional support or counselling if necessary.

Towards the end of the programme, the participants are given the opportunity to organise their own celebration to culminate the learning process. This typically varies from picnics or braais (barbecues) to performances of traditional songs, dances, and games involving children; and includes group reflection to process the experience. .

As of April 2014 and following the initial pilot phase, the Sinovuyo programme is being tested by using a randomised controlled trial with 300 families. This is intended to provide a scientific evaluation for the effectiveness of the Sinovuyo programme in bringing about a reduction in abuse and harsh parenting, improvements in family relationships, and in caregiver levels of depression.

Development Issues

HIV/AIDS, Poverty, and Violence

Key Points

According to Clowns Without Borders, "child abuse is a major problem in South Africa. Children who are affected by HIV/AIDS and poverty are especially at risk with rates from 40% to 60% amongst low-income children. Victims of abuse are more likely to drop out of school, engage in risky sexual behavior and criminal activity, and continue the cycle of abuse with their own children. Families with HIV-infected parents, foster parents, and/or parents who are victims of intimate partner violence are particularly high-risk groups for child abuse. For these parents and caregivers, the stresses of their health problems, of caring for multiple orphaned children and of their own childhood experiences can make parenting more difficult."

Partners

Ikamva Labantu, Clowns Without Borders South Africa, University of Cape Town, Bangor University, the University of Oxford, The Parent Centre, the RMB Fund, the ApexHi Charitable Trust, the SA National Lottery Trust Distribution Fund, Ilifa Labantwana, and the World Health Organisation.