The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 24 years ago
Last updated 4 years ago
Read so far

Situation Analysis Questions: Entertainment Companies and Groups

0 comments
Summary

Situation Analysis Questions: Entertainment Companies and Groups



1. Which are the most popular entertainment programmes with the populations you wish to reach and engage?


 RadioTelevisionPrintMovies

Videos		Theatre

Drama		Music
Children      
Women      
Young People      
Policy Makers      
Community Leaders      
Religious Leaders      



2. Who are the key decision makers in the organisations that produce popular entertainment?


OwnersManagersScriptwritersProducersDirectorsPromotersArtists
       



3. What type of information do the audience and decision makers most require?


4. In what form should it be presented to them so that it can be easily understood and used?


5. What are the entertainment industry events which can be used to promote this approach?


6. What are trends in entertainment - eg modern, traditional, international, promotion, style, technology, competition - which provide openings for expanding and accelerating partnerships?