The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Soap Operas for Social Change: a PCI Methodology for Entertainment-Education

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PCI produces carefully researched and culturally sensitive radio and television soap operas.
This 32-page book is intended for distribution to workshop participants, government officials, and our broadcast and service provider partners worldwide. The handbook spells out the process through which PCI works. This includes criteria for choosing countries, the three-step research process, the creative process, ways in which they engage their audience, and the communications theories behind their programmes.

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