Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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#SupportYemen: Break the Silence

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#SupportYemen is a non-profit campaign with a mission to "support the peaceful struggle of the Yemeni nation for freedom, equality and social justice." This team of young female and male activists, journalists, videographers, photographers, web designers, and bloggers works on advocacy through making and posting video clips on issues affecting the majority of Yemenis - including the humanitarian and economic situation - by highlighting messages on how to support Yemen to become the peaceful civil society envisioned by the team.

Communication Strategies

The campaign uses a website in English and Arabic as a central place for information on Yemen. Information formats include video clips, reports on Yemen, photos, blogs, and links to websites related to the revolutionary movement in Yemen, as well as a list of how to support Yemen from abroad. It also includes social networking tools: Facebook and Twitter pages provide information on the campaign and chances to join the discussions for new ideas. Printed materials include: flyers and brochures with barcodes that automatically redirect the reader to the website and Facebook page with information on the campaign, solicitation of ideas, and a membership opportunity.

 

Films on the #SupportYemen website include:

 

  • US Policy in Yemen: A Recipe for Anti-Americanism? - Presented during a talk on "United States (US) Policy and Perception in Yemen" by Ibrahim Mothana at the Yemen in Transition Conference at Harvard University, Cambridge, Massachusetts, US, October 19 2012.
  • No to Terror, Yes to Life - Posted June 7 2012, this video shows a candlelight vigil organised to commemorate the May 21 2012 suicide attack in Sana’a that killed 96 soldiers and wounded 300. People decorated the photos of the deceased with flowers, followed by a candlelight vigil.
  • Yemen Enlightenment Debate: "Foreign Aid to Yemen caused More Harm than Good" - SupportYemen, in association with Resonate! Yemen, presents "Yemen Enlightenment First Oxford Style Debate" on the motion in the film's title. The debate was held at the residence of the Ambassador of Spain to Yemen on May 3 2012.
  • I Will Fight For My Rights - In this film, posted April 3 2012, a young woman sits gagged with duct tape while statements that describe gender inequities in Yemen appear (subtitled in English) with some suggestions of solutions for gender equity advocates, such as criminalising domestic violence and setting a minimum marriage age at 18.
  • For Liberty - Also posted April 3 2012, this film documents a silent vigil in remembrance of student lives lost in a peaceful youth uprising that became violent.
  • What Would You Do? - Posted on the same date, this film asks its audience to "take a walk in my shoes", suggesting that many take basic human rights for granted, but that for Yemenis, these rights are aspirations. The film suggests that rights advocacy can take the form of people marching for better education, better healthcare, freedom of speech, real democracy, justice, and dignity.
  • SupportYemen - Break The Silence - Posted October 9 2011, this film records Yemeni youth making political and human rights statements, including specific requests for change, following the violence against the student protest movement in Taiz on October 5 2011. (Translated into Italian, French, and English, as well as subtitled in Arabic.)
Development Issues

Gender, Conflict, Rights

Key Points

As stated on the website, the principles of the campaign include the following:

  • "We completely stand against any sort of psychological, verbal, physical or sexual violence as well as using any sort of bladed, light, medium, or heavy weapons. So we only support the peaceful struggle and we are absolutely against the use of any form of violence by any party and reject all forms of strife and armed conflict.
  • In this campaign, we all meet under the umbrella of humanity first and then the loyalty to Yemen, which creates a space big enough for Yemenis from all religious affiliations, sectarian, partisan, and geographical; therefore, we do not allow the exclusion of any component of Yemeni society as we believe in the importance of preserving cultural and political diversity.
  • Under no circumstances should the participants in this campaign put their tribal affiliations, regional or sectarian or partisan public interest before the nation’s interests and the principles of the campaign.
  • We believe in the principle of absolute transparency in our work, with one another, in our releases, and with the media."
Sources

The #SupportYemen website, December 3 2012.