Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

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Sustainable Harvesting Training for Sundarbans Nypa (golpata) Collectors

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To build capacity, raise awareness, and facilitate dialogue, Bangladesh's grassroots organisation Centre for Coastal Environmental Conservation (CCEC) held a training-based initiative geared to assist those whose livelihoods depend on the Sundarbans Reserved Forest (SRF), situated at the southern extremity of the Padma and Jamuna delta. One key commodity of this area is golpata, a small growing palm species with large leaves that is in high demand as thatching material used for building shades and walls in rural and urban coastal areas. Noting that the bawali woodcutters of the Sundarbans lack awareness of the necessities for sustainable harvesting of golpata and the basis of the Forest Department (FD)'s rules and regulations for golpata harvesting - and also seeking dialogue with the money lenders (mohajans) and the wholesellers (aratdars) associated with golpata business in order to implement sustainable harvesting of golpata - CCEC gathered together 600 golpata harvesters/bawalis for a formal day-long training.

Communication Strategies

This initiative involved mainly interpersonal communication (IPC) to build the capacity of the bawalis through field trainings and mobilisation through different motivational activities (e.g., a "pot song" (accompanied by the painting of a pot, and a performance based on the pot, which was then documented in DVD form), a rally, group discussions, focus group discussions (FGDs), informal discussions, and publications of different awareness materials.

 

Trainings consisted of theoretical and practical sessions. Based on recommendations from FD personnel, the theoretical sessions were conducted either in FD premises or schools or open places surrounded by temporary decoration as a field training room. Practical sessions were conducted in the natural golpata groves in the Sundarbans accessible through short travel with country trawlers. The training programmes were designed in an interactive manner in an effort to trigger the exchange process between the trainees and trainers. Training materials were handed over to each trainee during the training. Representatives of the FD and local civil society members were present during the training sessions, which were recorded by video and still camera. The trainees were evaluated twice (pre-training assessment and post-training assessment) with the help of two sets of assessment questionnaires. Opinions of the illiterate bawalis for the correct answer of the questionnaire were recorded with the help of organisers. Training module and/or lecture notes were compiled in cooperation with the FD and Silviculture Division of Bangladesh Forest Research Institute (BFRI).

 

An addditional 150 participants such as money lenders, wholesalers, bawalis from 6 upazilas (subdistricts) adjacent to 4 FD Range Offices gathered for a dialogue on December 27 2012. The aim of this exercise was to generate synergies among stakeholders for ensuring that the golpata business can be sustainable without degrading the Sundarbans golpata ecosystem. Twenty-three recommendations were recorded; a supplement was published on January 10 2013 in the local newspaper.

Development Issues

Environment, Natural Resource Management, Economic Development

Key Points

According to CCEC: "SRF comprises about 51% of the total forest area and 4.2% of the total land area of the country. Sundarbans is very important for Bangladesh both ecologically and economically. It provides employment opportunities to a large population. It acts as a shelterbelt and protects the south-west part of the country against cyclonic storms and tidal surges which occur frequently in the Bay of Bengal. The mangrove forest also protects agricultural land in the coast against salt intrusion from the sea. It is a biodiversity-wise rich habitat for a broad variety of fauna and flora."

 

CCEC claims that a key output of the project was the communication of sustainable harvesting methods to 3,000 (600 x 5) bawalis via 600 trained bawalis who went on to disseminate their gained knowledge and experiences to other bawali communities. "Moreover, this project has generated the understanding for the necessities of sustainable management of golpata stands and the ecological, economical and social aspects of the Sundarbans and its surroundings. The dialogue has pointed out several recommendations to support the bawalis in conducting their golpata harvesting and biodiversity conservation in the Sundarbans....Publishing the supplementary of the dialogue participated by the different stakeholders will draw the attentions of the concerned people and departments such as the banks, Insurance companies, Directorate of Cooperatives, Bangladesh Climate Resilience Fund to support the vulnerable Sundarbans stakeholders communities."

Partners

Supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (giz)

Sources

"Final Report: Sustainable Harvesting Training for Sundarbans Golpata Collectors", sent from Mowdudr Rahman to The Communication Initiative on May 8 2014.