Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Tewerwari Kewakebt (The Shooting Stars)

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Tewerwari Kewakebt (The Shooting Stars) is a 52-edition serial comic book designed to reduce the risk of HIV infection among members of Ethiopia's police force. It is distributed to officers within the Federal Police for use during ongoing peer group discussions. According to the press release issued on the launch of the comic book, the Ethiopian Police Force is known for its swift and efficient response in case of crisis. The main characters of this comic serial, who are also members of the police force, are seen using their crisis-handling skills in responding to HIV and AIDS. By combining humour, action, and drama, the comic book aims to enable officers within Ethiopia's Federal Police to better understand the risks they face from HIV and to develop strategies that will keep them safer.

The Shooting Stars is part of the Modeling and Reinforcement to Combat HIV/AIDS (MARCH) project, which aims to be a model for HIV prevention. MARCH promotes behaviours that reduce the risk of HIV infection, such as faithfulness, condom use, and early detection and treatment of sexually transmitted infections (STIs) by using role models to demonstrate positive behaviour change through serial dramas and entertainment education.

The comic follows the lives of four characters, as described below by the publishers:
  • Inspector Kinfe: a loving husband and father of two, Kinfe is a dedicated worker, respected officer, and good friend. Alas, this seemingly perfect man has one flaw: he considers occasional cheating his right as a man. Circumstances will, however, prove him wrong and convince him that faithfulness is the higher path to follow.
  • Chief Sergeant Ali: a 29-year-old heartthrob who owes his luck with the ladies to his upbringing. An only child, he grew up showered with the love of his single mother and all the other women in his community. His happy-go-lucky, adventurous nature effortlessly leads him into the open arms of willing women and trouble.
  • Constable Tigist: a pretty, feisty 23-year-old who, despite her mother's pleas, joined the force. Tigist idolizes her late father, a policeman who was killed while on duty. Able, outspoken, and a go-getter, it is her destiny to excel in the force. Always one of the guys, she’s convinced that she knows them well enough never to fall for their smooth talk.
  • Constable Yonas; a handsome 19-year-old recruit, excels in the training field and lives by the motto "why buy a book when one can join the library?" He's a bit of a player when it comes to women. Readers see how life's lessons change his attitudes to relationships in general, and STIs and condom use in particular.


The Shooting Stars is a product of a partnership between the Ethiopian Federal Police (FP) and the United States (U.S.) Centers for Disease Control and Prevention (CDC) - Ethiopia with technical assistance from the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs (CCP) - AIDS Resource Center (ARC). It is funded by the President's Emergency Plan for AIDS Relief (PEPFAR) through CDC.

As of December 2010, the serial comic reached it's 24th episode. The comics are distributed every month and are accompanied by peer group discussions every two weeks. According to the publishers, anecdotal evidence has shown that HIV testing and counselling has increased, condom use has also increased, and lower rates of STIs have been reported based on available services data. CDC is currently in the process of formally evaluating the process and outcomes of this behaviour change activity.
Publication Date
Languages

Amharic

Source

ETHARC website on May 23 2008.

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