Together to Market: A Series of Radio "Spots" to Promote Group Marketing by Farmers [CD-ROM]
SummaryText
"Together to Market" is a CD-ROM of a series of short radio programmes of "spots" which aims to stimulate interest among small farmers in farming groups to market their produce more effectively. It was made as a collaboration between the Natural Resources Institute of the University of Greenwich, the BBC, Radio Lira, Foodnet (part of the International Institute of Tropical Agriculture and also of the Association for Strengthening Agributlural Research in Eastern and Central Africa), the non-governmental organisation (NGO) Community Enterprises Development Organisation (CEDO) and the Ugandan Government's NAADS and PMA Secretariat. The series was made as part of a project funded by the Department for International Development's (DFID's) Crop Post-Harvest Research Programme, which is aimed at increasing involvement with the market on the part of small farmers in Uganda.
The spots have at their core excerpts from interviews carried out in October 2003 with people involved in different ways with farmers' groups in Rakai, Masaka and Masindi Districts in Uganda, including members and leaders of groups, local farmers (both male and female), traders, extension workers, community leaders, leaders of farmers' associations both locally and nationally, a member of parliament, a radio presenter, and people involved in promoting group marketing in these districts. They tell about the successes, pitfalls and excitement of setting up farmers' groups, through their own personal experiences.
The purpose of the series is primarily for broadcast on local radio stations to promote the formation of groups and group marketing among farmers in areas where this is not yet developed. The series was made in English, with voice-overs of interview excerpts in other, local languages. However, the intention is not only to broadcast in English but also to make versions in languages used in different areas, for broadcast in those areas. The first broadcast was in Lira District in Uganda, in a Luo-language version as well as in English, between December 2003 and March 2004.
The spots are between 5 and 10 minutes each and are suitable for broadcast within longer, live programmes focused on discussion around the topic of the spots. It is intended that they should be able to be used in conjunction with training in group formation for farmers, or in an educational context, either formal or informal.
Please see contact information below for more details about the spots or to request a copy of the CD-ROM.
Click here to listen to the radio programmes online on the Livelihoods Connect website.
Click here for a Power Point Presentation outlining the project that generated the radio spots.
The spots have at their core excerpts from interviews carried out in October 2003 with people involved in different ways with farmers' groups in Rakai, Masaka and Masindi Districts in Uganda, including members and leaders of groups, local farmers (both male and female), traders, extension workers, community leaders, leaders of farmers' associations both locally and nationally, a member of parliament, a radio presenter, and people involved in promoting group marketing in these districts. They tell about the successes, pitfalls and excitement of setting up farmers' groups, through their own personal experiences.
The purpose of the series is primarily for broadcast on local radio stations to promote the formation of groups and group marketing among farmers in areas where this is not yet developed. The series was made in English, with voice-overs of interview excerpts in other, local languages. However, the intention is not only to broadcast in English but also to make versions in languages used in different areas, for broadcast in those areas. The first broadcast was in Lira District in Uganda, in a Luo-language version as well as in English, between December 2003 and March 2004.
The spots are between 5 and 10 minutes each and are suitable for broadcast within longer, live programmes focused on discussion around the topic of the spots. It is intended that they should be able to be used in conjunction with training in group formation for farmers, or in an educational context, either formal or informal.
Please see contact information below for more details about the spots or to request a copy of the CD-ROM.
Click here to listen to the radio programmes online on the Livelihoods Connect website.
Click here for a Power Point Presentation outlining the project that generated the radio spots.
Source
Liner notes from the CD-ROM.
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