The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Towards a Global Movement for Active Ageing

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In order to maximize the inclusion and wellbeing of older people around the world, WHO is implementing policies and strategies that promote health and economic protection for these individuals. The Global Embrace is an annual intergenerational walk that stands as the major advocacy event of the Global Movement for Active Ageing. It is an example of action taken to enhance the health of older persons and their communities.
Communication Strategies

The objectives of the Global Movement for Active Ageing are to identify and advocate for comprehensive policy approaches that maintain capacity and quality of life, identify models of best practice, raise awareness of cause and effect of risky behaviours, build new partnerships for advocacy and provide information and new directions for policy and project development for healthy and active aging.


The "Global Embrace" is an international "walk event" designed to advocate for health and promote exercise among older people. Over 1 million people in 96 countries participated.


The Global Embrace 2002 will take place in partnership with the World Heart Federation and the slogan is "Moving Hearts for Health". The benefits of maintaining cardiovascular health by remaining physically active are well established and our respective messages are in perfect harmony.

Development Issues

Ageing, Health

Key Points

The number of people reaching older ages is increasing globally. Unless vigorous measures are taken to prevent non-communicable diseases commonly associated with the ageing process and to promote health at the older ages, the ageing of the population will put new and increased demands on health care system. For that reason, policies aimed at ensuring that people maintain the highest possible level of physical, social and mental functioning as they age are of critical importance.


The World Heart Federation is a non-governmental organisation that promotes the study, prevention and care of cardiovascular diseases throughout the world. WHF membership is made up of 165 societies of cardiology and heart foundations in more than 95 countries.

Partners

WHO and regional groups promoting health and active ageing for older people.

Sources

WHO website.