Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Twende Kazi: Transforming Kenya for Children with Disabilities Campaign

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Launched in November 2012, the Twende Kazi: Transforming Kenya for Children with Disabilities campaign is a Christian Blind Mission (CBM) led initiative developed to promote the inclusion of children with disabilities in society. The campaign works to build engagement and commitment of key players in breaking the cycle of disability and poverty, using Kenyan celebrities to spread the message.

Communication Strategies

The campaign was launched on the International Day for Persons with Disabilities 2012, which was held under the theme "Removing barriers to Create an Inclusive and Accessible Society for All." The Twende Kazi campaign is an invitation from CBM, which signifies its commitment to work with willing, committed like-minded partners to find solutions towards a barrier free and more inclusive society for children with disabilities. The Challenge is 'let’s get to work transforming Kenya for children with disabilities'. The mission is to transform Kenya for children with disabilities.

The campaign uses music to reach out to the community. The Twende Kazi Campaign theme song was composed and produced by Robert Kamanzi, popularly known as RKay, and a video performed by a number of leading Kenyan musicians affected by or passionate about disability issues.

Development Issues

Disabilities, Children, Rights

Key Points

In 2009, CBM supported 390 programmes in Asia, 314 programmes in Africa, 143 programmes in Latin America, 17 programmes in Europe and 19 interregional programmes worldwide. Between 2009 and 2011, CBM will address its focus in overseas work to approximately 70 countries. Over time, CBM’s policy has widened from serving blind people to giving all persons with disabilities access to basic healthcare services. There are 600 million persons with disabilities in the world. Most of them live in developing countries. According to CBM, about 2.5% of these people, a target population of 10 million, are covered by CBM's programmes.

Partners

Christian Blind Mission (CBM)

Sources

CBM website and CBM website on March 20 2013.