Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Using the Health Belief Model to Assess Beliefs and Behaviors Regarding Cervical Cancer Screening among Saudi Women: A Cross-Sectional Observational Study

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Affiliation

King Saud Medical University

Date
Summary

The Health Belief Model (HBM) focuses on a person's health-related behaviour for predicting future actions. It has been tested, translated, and used to study women, among other populations, in different cultures. However, to date, there have been no studies employing the HBM with regard to cervical cancer in Saudi Arabia. Therefore, this study uses the HBM to assess women's knowledge and beliefs regarding cervical cancer, the Pap smear test, and human papillomavirus (HPV) vaccination in relation to socio-demographic characteristics.

According to the HBM, the decision to participate in programmes designed to prevent or detect disease is determined by factors including: perceived susceptibility to the health condition, awareness of the impact of disease on their health (perceived severity), perceived benefits of undergoing screening, and perceived barriers and costs of the screening methods.

A cross-sectional study was conducted in all women who attended the gynaecology outpatient clinics in Riyadh's 4 main hospitals and 10 randomly selected primary care centres. The investigator collected the data from January 15 2018 to February 30 2018; 450 women participated.

Among the findings:

  • Twelve percent of the participants considered themselves to be at risk of developing cervical cancer (perceived susceptibility). Women who had a positive family history of cervical cancer believed they were more susceptible to developing cervical cancer.
  • Over 36% of the participants agreed to statements related to the seriousness of the disease.
  • Almost half of the participants (48.7%) had knowledge about the Pap smear test. The most popular sources of relevant information were health professionals (59.8%), followed by the media (23.7%). Women who were socially interactive with health professionals, family, and friends were more aware of the Pap smear test than were women who obtained their information from the media.
  • More than two-thirds (74%) of the participants had not undergone a Pap smear screening test. Twenty-seven percent of the participants had experienced barriers to obtaining a Pap smear test. For example, 79% of participants preferred a female doctor rather than a male doctor, 52% of the participants did not know where to go for a Pap smear test, and 42% believed that "if there is cervical cancer development in my destiny, having a Pap smear test cannot prevent it".
  • Regarding perceived benefits of the Pap smear test, approximately 82% of the participants believed that undergoing regular Pap smear tests would help to find changes to the cervix before cancer develops, that regular Pap smear tests are the best way to diagnose cervical cancer at an early stage, and that cervical cancer treatment would be tolerable.
  • The majority of participants (424; 94.2%) did not receive the HPV vaccine, and less than 1% had been vaccinated (the rest did not know their vaccination status). The most popular reason for not receiving the vaccination was lack of knowledge about the vaccine (91.1%), while less than one-tenth of the participants (6.4%) cited other reasons such as fear of infection and refusal from parents or husband due to high cost.
  • Almost 70% of women were motivated to promote their health (health motivation measures).

In reflecting on the findings, the researchers note that lack of knowledge or incorrect information perceived by the participants could be the main reason for the low uptake rate of the Pap smear test, as has been shown in other studies. Hence, they recommend that efforts should be made to increase awareness of the importance of the Pap smear test, and that the media should be recruited to help in this regard. However, it is notable that, in the study, the media was less preferred by women as a source of information, and more women sought such information from health professionals.

Currently, some of Saudi Arabia's major hospitals offer the HPV vaccine based on a doctor's prescription. Thus, the researchers propose, primary healthcare physicians should provide more information about the HPV vaccine and should recommend timely vaccination to their patients. The present study showed a low uptake of HPV vaccine in Saudi Arabia among women (1%); this may be due to the lack of a national HPV vaccination programme in Saudi Arabia. Thus, there is a need to implement HPV awareness campaigns and to promote HPV vaccination programmes in Saudi Arabia.

Source

BMC Women's Health 201919:6. https://doi.org/10.1186/s12905-018-0701-2. Image credit: Sputnik International