Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Video for Change: A Guide for Advocacy and Activism

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"Filmmaking - at its best - has the capacity to transform the way people think, and create real social change, and now the tools to do it are more accessible than ever before. This book shows how activists and human rights campaigners can harness the power of images and stories for their own purposes - it's a step-by-step guide to the handicam revolution."

WITNESS is a United-States-based organisation using the power of video to open the eyes of the world to human rights abuses in an effort to catalyse grassroots activism, political engagement, and lasting change. This book is based on the work of WITNESS and other leading video advocates worldwide. It is designed for human rights, environmental, and social justice organisations interested in using video in their work, and is designed to appeal to experienced campaigners as well as aspiring video advocates.

Video for Change: A Guide for Advocacy and Activism provides tips, a range of case studies, and exercises on the strategic, technical, and ethical issues involved in using video for advocacy. The publication is edited by a collaborative of four leading video activists, and features chapters by WITNESS staff and other guest authors - along with a preface by WITNESS co-founder Peter Gabriel.

Specifically, the book provides an analysis of what's going on in this growing global field, with a how-to primer to doing it yourself - "it provides a crash course in the basics of social justice video documentation and advocacy". Readers learn how to plan, film, edit and distribute; they are shown how to adopt an effective strategy so that their video makes a difference. Video for Change also covers the practical ethics and responsibilities of social justice video work and offers a global range of real-life stories to learn from.

WITNESS is distributing the book to its entire Partner Network of human rights groups, many of which will use the materials to train other locally based groups. Members of the public are able to purchase copies of the book or download a digital copy free of charge.

Publishers

Publication Date
Languages

Arabic, English, French, Spanish, and Russian (available for free download on the WITNESS website). Printed editions are also available in Indonesian and Turkish.

Number of Pages

325

Source

WITNESS website; and email from Matisse Bustos Hawkes to The Communication Initiative on March 10 2009 and October 6 2010.