Yafaman - Cote d’Ivoire

Film/Video Objective:

To promote positive attitudes toward sexual responsibility among school-going adolescents.

Description:

Yafaman ('Forgiveness') is one activity within a larger campaign carried out by the Ivoirian Association for Family Welfare (AIBEF). The overall campaign goals are to:

• improve the counseling and interpersonal communication skills of service providers and social workers;
• promote positive attitudes toward sexual responsibility among school-going adolescents; and,
• increase attendance at family planning clinics and social centers in the project area by women of reproductive age.

Yafaman was created as a result of a drama workshop for school-going adolescents to create plays with sexual responsibility and family planning themes. The plays written in the workshop were presented at a theater festival staged by AIBEF in Bouaké. The plays presented were judged; Yafaman won the competition and was produced as a video for television broadcast.

The drama, which is presented in French, targets young people with a message about he consequences of teen pregnancy. A young woman has a relationship with a married man, thinking he will leave his wife and marry her. She becomes pregnant and he abandons her, leaving her alone without means.

Location:

Cote d'Ivoire

Dates:

1992

Project Cost:

Entire campaign cost is $283,397

Agencies Involved:

Ivoirian Association for Family Welfare (AIBEF)
The Johns Hopkins University/Population Communication Services

Media Used:

34-minute video, Yafaman

Sources:

Johns Hopkins Center for Communication Programs (1994)
Population Communication Services/Population Information Program (1992)