Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Young People Today Campaign

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Launched in October 2013, the Young People Today campaign urges ministers from Eastern and Southern Africa to respond to continuing high levels of HIV infection, unintended pregnancy, and low HIV prevention knowledge impacting the region's adolescents and young people. The social media campaign encourages governments to adopt youth-friendly sexual health services and education, which is a response to the findings of a United Nations Educational, Scientific and Cultural Organization (UNESCO) report looking into the sexual health needs of young people. The campaign is led by UNESCO and implemented in collaboration with partners.

Communication Strategies

The campaign was initiated following the release of the Young People Today. Time to Act Now report [PDF], which provides a regional assessment of the status of HIV and sexuality education and sexual and reproductive health (SRH) services for adolescents and young people, as well as an evidence base for discussion related to policy change and programming. The report also presents an analysis of the responses under three thematic headings: sexuality education; SRH services; and gender, rights, and contextual issues. Ten key recommendations offer guidance on how to move forward, which was the starting point for this campaign.

Working with the Southern African Development Community (SADC) and the East African Community (EAC), the campaign is working to get the region's Ministers of Health and Education to pledge firm support to a commitment of bold action and leadership in support of their youth populations. This commitment-building process culminated in a high-level meeting on December 7 2013, bringing together the 42 ministers at the International Conference on AIDS and STIs [sexually transmitted infections] in Africa (ICASA) in Cape Town, South Africa.

Individuals were encouraged to express support for change and for the rights of the region's young people to a better future, as well as to add their voices to urging education and health ministers to provide quality sexuality education and improved health services. People can take part by signing up to the campaign through the Young People Today Facebook page, engaging though other social media, such as twitter, and downloading the campaign poster and taking a picture holding it for the photo project page. Information and updates are also available on the Young People Today website.

Development Issues

Youth, Sexual and reproductive health, HIV/AIDS

Key Points

According to the UNESCO report, in a global context, sub-Saharan Africa remains the region that is most affected by the HIV epidemic, with 430,000 new infections annually among young people aged 15-24 and an estimated 2.6 million other young people living with HIV in the region. Despite being the region with the highest HIV prevalence among adolescents and young people, HIV knowledge levels remain persistently low. Other key findings in the report showed that: less than 40% of young people know basic information about HIV; key health services are often withheld from adolescents and young people due to their age and marital and legal status; and teenage pregnancy rates remain high, with 20% of young women having given birth by the age of 17 in a number of countries.

Partners

UNESCO, Joint United Nations Programme on HIV/AIDS (UNAIDS), United Nations Children's Fund (UNICEF), World Health Organization (WHO), Southern African Development Community (SADC), East African Community (EAC), the Ford Foundation, the Swedish Government, the Church of Sweden, International Planned Parenthood Federation (IPPF), INERELA+, and Norwegian Agency for Development Cooperation (NORAD)