The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 25 years ago
Last updated 2 years ago
Read so far

Youth and the Global Media

0 comments
The area of children's and youth broadcasting has always aroused controversy among broadcasters, educationalist and the general public. In recent years it has undergone enormous changes: soap operas and news programmes are now a daily part of children's viewing, cartoons occupy (some would say) an undue share of air time , and children themselves are today more media-literate than ever before - perhaps not the "passive audience" they have so often been seen as.

Click here for access to purchasing this book online.