The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Kagiso TV and Communications – South Africa

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Kagiso TV and Communications originated as a television production company, but has evolved into a multi-media production and strategic communication company, specialising in education and development.

Kagiso TV and Communications produces radio, television, video and print media for formal and non-formal learning environments, and makes them accessible and relevant to target audiences. It also develops, implements and manages communication strategies to ensure that appropriate media is produced to reach specific target audiences.
Communication Strategies
Kagiso TV and Communications manages communication projects, produces video and television material and manages the design and production of electronic and print media to address the general public as well as niched target audiences about new policy, political awareness, social transformation and educational issues.

It has identified and developed a network of partners to implement communication campaigns, which ranges from Herdbuoys McCann-Erickson to small operators such as community theatre groups. It works closely with the public to ensure that they have a firm grasp on the issues that need to be communicated. Kagiso TV offers the following products and services: Strategy Development, Management and Implementation

Kagiso TV and Communications offers the following products and services: Strategy Development, Management and Implementation
  • Through workshops and communication audits Kagiso TV is able to establish the client's communication needs, objectives, key messages, target audience and outcomes.
  • Produce and distribute the required media.
  • Implement the campaign by managing suppliers and distributors, budgets, schedules.
  • Monitor the campaign and provide feedback to the client on outcomes.
Development Issues
Education, Economic Development,
Key Points
"Kagiso TV's objective is to elevate educational and development communications into a genre where innovative, creative and entertaining media are developed and produced."
Partners

Kagiso Trust

Sources

Kagiso Trust website on February 10, 2004