The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 21 years ago
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Who Do You Love?

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Who do you love? is a television show about HIV/AIDS broadcast on Sundays in Nigeria. The first programme was broadcast on the first Sunday after World AIDS Day in 2004. The programme aims to get Nigeria talking about HIV/AIDS through a series of events.
Communication Strategies
The show hopes to alert Nigerians both to the risk of HIV/AIDS transmission and the particular problems the epidemic poses to women. The show "Who Do You Love?" is broadcast on major networks on Sunday evenings. It is produced by Society for Family Health (SFH) in partnership with the National Action Committee on Aids (NACA).

The project uses teams of contestants from tertiary institutions in Nigeria. The show seeks to highlight the risks of HIV/AIDS transmission and to urge young people to take the issue more seriously. The programme organisers say: “It will be fast, furious and fun but at the same time give out life-saving messages to the young people of Nigeria.”
Development Issues
HIV/AIDS, Youth.
Key Points
SFH advocates abstaining from sex as the most effective means of avoiding HIV/AIDS infection. The organisers say that its Zip Up campaign caught the national imagination and that across the country, kids are urging each other to Zip Up. The Who Do You Love? programme, aims to support the Zip Up campaign in an entertaining and youthful style, offering help and advice to Nigerian youth.
Partners

Society for Family Health (SFH), National Action Committee on AIDS (NACA), USAID, UK's Department for International Development (DFID).

Sources

Nigeria-AIDS eForum on December 2 2004.