The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 22 years ago
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Revolution of Minds

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Author

  • Graham Douglas
The author draws on recent advances in the scientific understanding of the human mind and his experience in human development, management, training, government and business to offer an integrative training tool called the SOARA (Satisfying, Optimum, Achievable Results Ahead) Process of Integrative Thinking. The book aims to explain the scientific basis of the Process in simple language and includes techniques for:
  • reconciling needs and wants;
  • balancing and integrating feelings, thoughts, and actions in harmony with one's physical, social and cultural environment;
  • planning;
  • providing a common basis for communication in groups and organisations in these days of rapid change.
The book is broken into these sections:

    PART I: OPENING THE PACKAGE
  • Chapter 1: Where are we coming from?
  • Chapter 2: Wondering about how our minds function
    Section I: Our improved understanding of brain and mind functioning
    Section II: The Integrative Mind
    Section III: Using our Integrative Minds


    • PART II: WILL IT WORK IN PRACTICE?
  • Chapter 3: Overview of the SOARA Process
  • Chapter 4: Basic triggers of the Integrative Mind - human needs
    Section I: Wondering about needs
    Section II: Common basic human needs
    Section III: Less basic human needs in particular contexts

  • Chapter 5: Balancing human needs
  • Chapter 6: Reconciling needs and wants
  • Chapter 7: Clarification of haves
  • Chapter 8: Clarification of wants
  • Chapter 9: Strategic planning
  • Chapter 10: Tactical planning and actions
  • Chapter 11: The SOARA Review Phase
  • Chapter 12: SOARA Evaluation of results

    PART III: GETTING THE MOST FROM THE SOARA PROCESS
  • Chapter 13: Applying the SOARA Process as individuals
  • Chapter 14: Applying the SOARA Process as groups and organisations


    • PART IV: WILL IT WORK IN THEORY?
  • Chapter 15: The SOARA Process and other people's theories - cognitive science and education
  • Chapter 16: The SOARA Process and other people's theories - evolution, planning and decision making.

Click here to order the book on-line.

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