Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Cycle to Walk

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Cycle to Walk is an awareness-raising and fund-generating initiative created by a 28-year-old polio survivor who, in April 2008, began riding via hand cycle (an alternative to a conventional bicycle) 7,200 km across Canada. His central goal is to educate people in that country about the continuing need for immunisation against polio as part of a push toward the global eradication of polio. In addition to raising awareness about the disease, Ramesh Ferris hopes to facilitate donations to support the rehabilitation of polio survivors in economically poor countries.
Communication Strategies

This initiative is driven by an individual who has experienced first-hand what it is like to have suffered with - and survived - a disease that many people (falsely) assume has been eradicated. Adopted from India by Canadian parents in 1982, Ramesh returned to India for a journey in 2002, where he witnessed what it is like to suffer with polio and yet lack rehabilitative support. Upon his return to Canada, Ramesh vowed to help. In-person events held along his route are supplementing the interactive informational website designed to help people track his progress, learn about (and discuss) polio, and donate funds.

Specifically, visitors to the Cycle to Walk website may learn various facts about this vaccine-preventable disease, and participate in various online discussions about Ramesh's journey. Details about various educational speaking engagements and other events that Ramesh is leading in stops along the route (e.g., at schools, service clubs, healthcare providers, and governmental offices) are provided here. In addition, Ramesh is carrying a global positioning satellite (GPS) device with him on his bike; the data from this technological tool is regularly uploaded to the website so that people may track his progress, follow along in Google Earth, and/or access high-resolution maps.

Development Issues

Health, Immunisation and Vaccines.

Key Points

According to organisers, the immunisation rate in Canada against polio is 89%, which leaves nearly 4 million Canadians (11%) vulnerable to this viral infection. According to WHO calculations, the rate of immunisation is (as of early 2008) low enough to put Canada at risk for at least localised outbreaks.

Partners

The Rotary Clubs in Whitehorse, Yukon, Canada - with the additional support of service clubs, churches, governments (especially the Department of Health and Social Services, Government of Yukon), and individuals. (Click here for more information about Cycle to Walk sponsors.)

Sources

Email from Jean Carey to The Communication Initiative on April 30 2008; and Cycle to Walk website.

Teaser Image
http://www.cycletowalk.com/assets/images/goal/immunization.jpg