Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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CrowdOutAIDS

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Launched in October 2011, CrowdOutAIDS is a collaborative online project to develop a new way for the Joint United Nations Programme on HIV/AIDS (UNAIDS) to work with young people (aged 15-29) around the world in developing the Secretariat's new strategy on youth and HIV. It uses crowdsourcing, a technique used to rapidly engage large numbers of interested people to develop strategies, solve problems, or propose relevant and fresh ideas. The project will run over a period of two months - with the final crowdsourced strategy being produced in January 2012.

Communication Strategies

CrowdOutAIDS revolves around engaging young people in taking action to debate, draft, and work with UNAIDS to develop AIDS policy - powered by the vehicles of crowdsourcing technologies and social media platforms. CrowdOutAIDS follows a 4-step model:

  1. Connect young people who want to help out through tools like Facebook, blogs, Orkut, and Google docs.
  2. Engage in conversations about the key issues young people face.
  3. Put decision-making in the hands of young people.
  4. Collectively agree on actions - and get young people to draft the strategy.

Young people will be able to shape the new strategy from conceptualisation to final drafting via this wiki-platform. Then, the UNAIDS Secretariat will put the crowd sourced youth strategy into action. The youth strategy may also become an advocacy platform in UNAIDS' work with partners.

Development Issues

HIV/AIDS, Youth.

Key Points

According to UNAIDS, approximately 3,000 young people aged 15-24 become infected with HIV daily.

Sources

Email from Barbara O. de Zalduondo to The Communication Initiative on October 25 2011; and CrowdOutAIDS website, October 25 2011.

Comments

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Submitted by Anonymous (not verified) on Tue, 10/25/2011 - 23:07 Permalink

Pragmatic experience accrue out of personal or community experiences both on social cognitive process and people's personal experiences to identify characteristics and definitions of influencing factors to issues. As we focus on current vision of Zero New HIV Infections; Zero AIDS related Deaths; and Zero Stigma; key question is: what is likely, from the individual perspective, to hinder success in attaining the vision. All forms of phobic responses account for most answers. Therefore, "Lay Perspectives" of target audiences have become more relevant at every level of interventions than ever before. The pool of knowledge at individual and community level are influenced mainly by crude and lay ways people as individuals and members of groups generate knowledge on different aspects of their lives. Notwithstanding, the basis for policy formulation should be an amalgation of positivist and other alternative approaches to generating knowledge. Solving problems should be guided by the understanding that human decisions, choices, behaviours, practices, dynamics are heterogeneous than they are homogeneous. Every moment in life is a learning event, and therefore unpredictable, not easy for direct observation and experimentation. Therefore, flexible approaches are a pathway to successful strategies to both youth and any other community initiative!