Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Freedom Polio

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Freedom Polio is a mobile health (m-health) solution designed for effective community-level health management in India. The project was designed and developed by ZMQ Development (ZMQ), an information and communication technology for development (ICT4D) social enterprise, in partnership with CORE Group Polio Project (CGPP), which works in community-driven health and development. ZMQ created a platform for managing global immunisation activities organised in India (or any country) with specific needs like: immunisation plan, drug planner, dosage designer, and structural hierarchy management. Though designed for a polio project, the fully-Technology Linked Model (f-TLM) developed by ZMQ was designed to also address routine immunisation (RI) and maternal care. The model integrates technology in the design, processes, management, and implementation of resource-constrained rural programmes in what is meant to be a locally relevant way.

Communication Strategies

ZMQ's solution is designed as a universal model based on the new strategy shift from fixed site immunisation to mobile vaccination strategies ("house-to-house" immunisation) in the final battles against polio and achieving higher rates of RI. Thus, it was important to integrate a platform with complete mobility tools for community health workers (CHWs) capable of doing on-the-ground activities. Also, the supervision-level health officers needed mobility tools integrated in the design of the solution for monitoring, decision making, and designing effective immunisation in villages and community areas.

To that end, the ZMQ team mapped every ground process in detail and developed a TLM (Technology Linked Model) for each process. All the connecting threads of every process modules were then weaved together. During the design, special attention was also given to making the tools simple to use, specially focusing the CHWs. It was important they could accomplish their complex tasks using a basic feature phone device; so, the project uses open source technology with a localisation option for region-specific adaptation. The solution is built on scalable PHP/MySQL, Json/XML, JavaScript, Python platform, and establishing network connectivity over CDMA and GSM networks with end tools developed and rendered using variety of open source mobile technologies like Android, Open Java (Polish Java or J2ME) and BREW and SMS Push/Pull technology. In short, it includes:

  • A universal management information system (MIS) that carries the data, operations, and management of the polio management in the project districts. This includes information about the communities, households, families, children, and pregnant mothers in every block of the Freedom Polio pilot districts.
  • The web-based MIS, which has a universal tracker for Supplementary Immunisation Day (SID) scheduling, done a day prior to the start of the polio round ("polio Sunday"). The scheduling is done online, and the Community Mobilization Coordinators (CMCs) can start conducting the immunisation process once the tracker is set to be "on". This backend system has a provision for designing scheduling of immunisation camps at different locations and regions.
  • A web-based system in a specialised section form which can be assigned to the administrators and donors to monitor performance and see the operations and transactions, which is designed to help in evaluating the programme's success. It has a facility to monitor details such as the number of houses visited or the number of polio drops administered.
  • A mobile application, which comprises a feature-phone-based Java application for the CMCs to do daily transactions during the polio round. One CMC can enter and manage data from 500 households. The data are also stored on the phone, and, on the first available connectivity, can be submitted on the server.
  • A mobile application for block mobilisation coordinators (BMCs) and district mobilisation coordinators (DMCs) on tablets/Android/smartphone that enables the officers to monitor the activities of its subordinate officers. The application is a single window application for both BMC and DMC with different management, tracking, follow-up, and reporting modules. The toolkit also has a global positioning system (GPS) tool to map CMC areas to the level of each house see risk patterns based on location layout of CMC areas. The tool is designed to help the BMCs and DMCs design and prioritise future immunisation and other health services.

"Training of all tier staff in a large scale structured M-Health program is one of the most important components of the solution....A monthly training is conducted for CMCs in different Blocks and Districts. The BMC and DMC training is organized on bi-monthly basis."

Development Issues

Polio, Immunisation and Vaccines, Health.

Key Points

ZMQ's solution was developed to serve the needs of CGPP's network of over 1,300 CMCs who conduct social mobilisation activities in high-risk areas to promote implementation and acceptance of the oral polio vaccine (OPV), supplementary immunisation activities (SIAs), and RI coverage. The CMCs also work with the Social Mobilization Network (SM-Net), which works with underserved communities in high-risk areas in coordination with district governments, the National Polio Surveillance Project (NPSP), and other partners. The project is implemented on the ground through three non-governmental organisation (NGO) partners: Project Concern International (PCI), Adventist Development and Relief Agency (ADRA), and Catholic Relief Services (CRS) in 56 Blocks of 13 high-risk districts in Uttar Pradesh and West Bengal. Annually, the project reaches more than 21 million children under 15 years old.

Partners

ZMQ and CGPP

Sources

M- Health Polio and Immunization Project [PDF] by Subhi Quraishi, CEO ZMQ Development, June 15 2013 - accessed August 6 2013.