Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Roadmap for Health Measurement and Accountability and the 5-Point Call to Action

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"An increasing reliance on quality health data is key to post-2015 Sustainable Development Goals."

 

In June of 2015,  the World Bank and partners (See link in Partner section below) held the MA4Health summit - Measurement and Accountability in Health - in order to set out a common agenda for the post-2015 development era. The goal is to improve and sustain country measurement and accountability systems for health results in the post-2015 era.

Communication Strategies

The summit had the following objectives:

  • "To take stock of the current state of systems for measurement and accountability for health results
  • To identify innovative approaches and strategic investments that can strengthen health data availability, quality and use
  • To agree upon a common roadmap for health measurement and accountability in the context of the post-2015 agenda"

 

The common agenda or "Roadmap for Health Measurement and Accountability" (see related summary below) includes the regular collection and reporting of data to track results and develop information about critical aspects of programmes and their effect on the health of populations. As stated on the webpage of MA4 Health, measurement relies on a set of monitoring, evaluation, and information systems that allow countries to assess progress and outcomes in health. The accountability strand involves cyclical processes of monitoring, reviewing, and remediating through measuring performance and tracking resources. It is dependent on the legitimacy, sovereignty, and transparency of governments and their high-level political leadership to move towards learning and making improvements indicated and linking to resources to increase success and sustainability of public health programming. The 15 technical areas on the Roadmap are:

  • "Data Sources
    1. Civil Registration and Vital Statistics Systems
    2. Household Surveys
    3. Health Facility Data
  • Content-specific
    1. Health Financing
    2. Health Workforce
    3. Quality of Care
    4. UHC [universal health coverage] Monitoring
    5. Supply Chain
    6. Program-specific Approaches
    7. Disease Surveillance
    8. Health Status Measures
    9. E-Health
  • Cross-cutting
    1. Data Revolution
    2. Data Use and Accountability
    3. Investment Framework."

 

"The 5-Point Call to Action proposes priority actions and specific targets for health measurement and accountability for post-2015 that will enable countries to monitor implementation of The Roadmap.  The Call to Action emphasizes the need to:

  • Increase the level and efficiency of investments by governments and development partners to strengthen the country health information system in line with international standards and commitments;
  • Strengthen country institutional capacity to collect, compile, share, disaggregate, analyze, disseminate, and use data at all levels of the health system;
  • Ensure that countries have well-functioning sources for generating population health data, including civil registration and vital statistics systems, censuses, and health surveys tailored to country needs, in line with international standards;
  • Maximize effective use of the data revolution, based on open standards, to improve health facility and community information systems including disease and risk surveillance and financial and health workforce accounts, empowering decision makers at all levels with real-time access to information;
  • Promote country and global governance with citizens’ and community’s participation for accountability through monitoring and regular, inclusive transparent reviews of progress and performance at the facility, subnational, national, regional, and global levels, linked to the health-related SDGs [Sustainable Development Goals]."
Development Issues

Health, Rights

Key Points

Click here to watch a 3-minute-eleven-second video whiteboard short on the importance of birth registration, the use of public clinic facilities to collect health data, and the importance of applications of data collection to public health. 

Sources

MA4Health website, July 20 2015.