The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Risk Information - Teen Pregnancy Reduced 28%

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Strategy researched
 
Providing information on the relative risk of HIV infection by partner’s age
 
Impact achieved
 
 
Country of study
 
Kenya
 
Research methodology
 
RCT with 328 primary schools
 
Journal
 
American Economic Journal: Applied Economics; 2011
 
Journal paper title and link
 
Do Teenagers Respond to HIV Risk Information? Evidence from a Field Experiment in Kenya
 
Excerpt from Abstract
 
"Providing information on the relative risk of HIV infection by partner's age led to a 28 percent decrease in teen pregnancy, an objective proxy for the incidence of unprotected sex. Self-reported sexual behavior data suggests substitution away from older (riskier) partners and toward same-age partners. In contrast, the official abstinence-only HIV curriculum had no impact on teen pregnancy."