The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at lainiciativadecomunicacion.com and is linked with The CI Global site.
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Published 25 years ago
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Coorientation Model

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Theory Summary


[NB: Accuracy measures the extent to which each party's estimate coincides with the other's described position or perception. Agreement perceived suggests the level of descrepancy or congruence with the other.]
Source

'Communication and Community Development for Health Information: Constructs and Models for Evaluation' by John E. Bowes [[email protected]], Review prepared for the National Network of Libraries of Medicine, Pacific Northwest Region, Seattle, December 1997.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I am in school and needed some information on congruency. I found what I needed to help me understand at this site.
Thank you for sharing.
[email protected]

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I did not know what the model is, but in finding this site, I find it provides a simple summation of what the model is about in order for me to make sense of the model.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

Haleluja!

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Submitted by Anonymous (not verified) on Fri, 04/01/2005 - 02:39 Permalink

Maybe you need to put the explanation of the theory. more helpful