The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Strategy Development to Improve Maternal & Newborn Survival - Nepal

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The Maternal and Newborn Health (MNH) Programme is providing technical assistance to the National Health Education, Information and Communication Center (NHEICC) in Nepal to standardize key safe motherhood messages, and is contributing to the development of the National Safe Motherhood Information, Education, and Communication (IEC) Strategy.
Communication Strategies

The four components of the strategy are:
  • increasing access to and utilization of services;
  • improving service provision, availability and quality;
  • promoting an enabling environment, women's status and recognition of "laaj" (shyness); and
  • enhancing operational objectives for implementation.
The strategy has a dual approach: one that increases awareness and birth preparedness where essential obstetric care (EOC) services are not available or are non-functional, and another that focuses on appropriate EOC-related care-seeking behaviors where EOC facilities are available.

The MNH Programme is also providing technical assistance to NHEICC to produce prototypic materials including posters, fliers, comic books and radio public service announcements that address the two-part strategy.
Key Points

The strategy development process has mobilized interest in safe motherhood IEC, leveraged resources across safe motherhood projects and unified IEC activities under the proposed strategy. The MNH Programme and the Nepal Safer Motherhood Project are assisting NHEICC to finalize the strategy.
Partners



MNH, Nepal Safer Motherhood Project and NHEICC.

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Submitted by Anonymous (not verified) on Tue, 06/28/2005 - 12:47 Permalink

i want to have more information