The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Al Manaahil (The Sources) - Jordan

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An education-entertainment programme which taught children reading and the language arts of the Arabic language. The objective was to expose children to modern vocabulary and accurate language usage in everyday situations in regions where normal education was unavailable or insufficient.
Communication Strategies

65 30-minute episodes of "Al Manaahil" were broadcast.

Development Issues

Child development

Partners

Children's Television Workshop, Jordan Company for Television, Radio and Cinema, Ltd., Jordan Television, Educational Testing Service of Princeton, NJ (evaluation).

Sources

"The Use of Mainstream Media to Encourage Social Responsibility: The International Experience" - Inventory of Projects. Henry J. Kaiser Family Foundation by Advocates for Youth, pages 72-73.