Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
1 minute
Read so far

Bingwa Magazine

0 comments
Published since 2009, Bingwa magazine for children is intended to be a source of information, advice, and fun for children aged 9-14. It also offers a space for children to speak up and be heard, with a particular focus on fighting corruption and eradicating poverty. Published by Child Africa, the free magazine began as a three-times-per year publication distributed in Kenya and Uganda to encourage children's love of reading; it has since expanded to include more distribution countries and a focus on nurturing integrity for the long-term goal of fighting corruption.
Communication Strategies

Bingwa (which means champion in Swahili) is produced to help "turn its readers into champions by nurturing and interacting with them to encourage a wholesome outlook to learning, a confident and innovative disposition, and to foster them towards becoming socially mature citizens who will contribute positively to the world." Mainly for upper-primary-school students, each issue includes information, comics, and games. The anti-corruption message "is passed across in an easy, conversational and appealing format." Children are invited to submit their writing, poetry, photographs, and artwork for inclusion; in some schools, children have started their own Bingwa clubs.

The magazine was initially published every term and distributed free of charge to primary schools in Kenya and Uganda. Since 2014, the magazine has been produced once a year to coincide with the "Day of the African Child" on June 16. In collaboration with Save the Children International, the distribution of the magazine increased from 10,000 to 50,000 copies and includes eight African countries: Kenya, Uganda, Tanzania, Rwanda, South Sudan, Sudan, Ethiopia, and Somalia. The expanded publication began with a special Africa Child Day edition (issue 12) celebrating past, present, and future accomplishments and challenges. The content covered a wide range of topics, including lessons on success, leadership, integrity, fighting corruption, health and nutrition, tree planting, and education, among others.

The focus on fighting corruption has been chosen because of its pervasive impact on every aspect of society - governance, education, service delivery - and because the publishers believe that building good citizenship and integrity in the next generation will curb corruption in the future.

Bingwa Online is a web platform where Bingwa readers can spend more time learning by playing games, watching videos, reading stories, viewing photographs, and downloading artwork. Readers can also read issues of Bingwa magazine online.

Development Issues

Children, Democracy and Governance, Education, Rights.

Key Points

BINGWA Magazine is published and distributed by Child Africa, a child-support non-profit organisation that operates in Kenya and Uganda and has close ties with Norway.

The publication was created upon realizing that the "majority of African children have no reading materials to enhance a reading culture and feed their curiosity and creativity. Most of Africa’s children are exposed only to their school text books. Little attention is paid to providing them with supplementary reading materials. The economic and social realities in the continent have discouraged private publishers from seeking to fill this void."

According to the publishers, one copy of Bingwa magazine is read by over 100 children.

Partners

Child Africa, Save the Children International