Communication of Innovations: A Journey with Ev Rogers

This collection of 10 original essays honours the intellectual legacy of Prof Everett M Rogers (1931-2004), a scholar of diffusion of innovations, communication networks, and social change. Colleagues and contemporaries of Rogers write on topics that not only piqued Rogers' curiosity, but to which he made seminal and lasting contributions. The book includes several dozen personal vignettes and 26 photographs of Rogers throughout his life. Its concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.

The essays include:

1. Communication of Innovations: A Journey with Ev Rogers (by Jim Dearing and Arvind Singhal)
2. Revisiting Diffusion Theory and Practice (by Jim Dearing and Gary Meyer);
3. Communication Networks in Diffusion (by Tom Valente);
4. Innovation Generation and Technology Transfer (by Dorothy Leonard);
5. Social Cognitive and Social Diffusion Theories (by Al Bandura);
6. Social Marketing (by Philip Kotler);
7. Communication and Social Change in Non-Western Contexts (by Srinivas Melkote);
8. Strategic Extension Campaigns (by Ronny Adhikarya);
9. Entertainment-Education Communication Strategy in Health Promotion (by Arvind Singhal, Kimani Njogu, Martine Bouman, and Eliana Elias); and
10. Everett Rogers’s Personal Journey: Iowa to Iowa (by Corinne Shefner-Rogers).

Sage Publications is providing a 20% discount on this volume in the United States to friends of Ev Rogers. To receive this discount, please call Sage at 1-800-818-7243 and mention Special Offer Priority Code N060703.

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