The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Gender Socialisation - 5-Point Reduction in Physical IPV

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Strategy researched

A gender socialisation (GS) intervention that addresses harmful gender norms and inculcates egalitarian spousal relationships, layered with components on financial literacy (FL) education and contraceptive counselling to bolster women's empowerment

Impact achieved

Quantitative results indicate that the programme significantly reduced physical intimate partner violence (IPV) by around 5 points in the GS and GSFL arms as compared with the control group, with marginal reductions in the group that received all 3 interventions. The intervention did not have an impact on non-physical forms of IPV.

Country of study

Nigeria

Research methodology

Cluster RCT

Journal

BMJ Global; 2022

Journal paper title and link

Intimate partner violence (IPV) prevention using a cross-sectoral couple-based intervention: results from a cluster randomised control trial in Ibadan, Nigeria

Excerpt from Abstract

"This study highlights the potential utility of gender transformative interventions for improving physical IPV outcomes. Future research should seek to understand the mechanisms that influence sexual and emotional IPV as their aetiology may be different from physical violence."