Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Non-Smokers Rights Association - Canada

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This small organisation has seen unprecedented success in taking control of the smoking market in Canada. Through intense advocacy leading to legislation changes and increased prices of tobacco in 1983, a dramatic decline in the number of smokers was apparent.
Communication Strategies

The key aspects of the programme were to reduce accessibility to tobacco products by increasing the taxes on cigarettes and also by changing legislation to create more smoke-free areas, and to remove cigarette vending machines from public areas. Tobacco advertising in Canada has been banned since 1989, and cigarette packages must increase the size of health warnings on packages to one fifth the size of the front and back labels.

Development Issues

Health, smoking, tobacco companies, youth, children

Key Points

This programme resulted in two of five adult smokers kicking the habit, and more impressively, three of five teenagers quitting. Since smoking companies were made to disclose the contents of cigarettes, Marlboro stopped sending cigarettes into Canada rather than risk this list becoming public knowledge. Also, a revolution has taken place in the creation of smoke-free places, with Air Canada being the first airline to ban smoking on all trips.

Partners

Canada's Non-Smokers' Rights Association, Government of Canada, and other NGO's.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

check spelling and content should contain more detail

Editor's note: the spellings we use are British/Canadian spellings (often different from United States/American spellings. Many thanks!

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Submitted by Anonymous (not verified) on Wed, 12/03/2008 - 02:26 Permalink

esta pagina no me a aportado nada yo buscaba cosas buenas sobre ser fumador