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Non-Smokers Rights Association - Canada
The key aspects of the programme were to reduce accessibility to tobacco products by increasing the taxes on cigarettes and also by changing legislation to create more smoke-free areas, and to remove cigarette vending machines from public areas. Tobacco advertising in Canada has been banned since 1989, and cigarette packages must increase the size of health warnings on packages to one fifth the size of the front and back labels.
Health, smoking, tobacco companies, youth, children
This programme resulted in two of five adult smokers kicking the habit, and more impressively, three of five teenagers quitting. Since smoking companies were made to disclose the contents of cigarettes, Marlboro stopped sending cigarettes into Canada rather than risk this list becoming public knowledge. Also, a revolution has taken place in the creation of smoke-free places, with Air Canada being the first airline to ban smoking on all trips.
Canada's Non-Smokers' Rights Association, Government of Canada, and other NGO's.
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