The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Strategy Development to Improve Maternal & Newborn Survival - Nepal

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The Maternal and Newborn Health (MNH) Programme is providing technical assistance to the National Health Education, Information and Communication Center (NHEICC) in Nepal to standardize key safe motherhood messages, and is contributing to the development of the National Safe Motherhood Information, Education, and Communication (IEC) Strategy.
Communication Strategies

The four components of the strategy are:
  • increasing access to and utilization of services;
  • improving service provision, availability and quality;
  • promoting an enabling environment, women's status and recognition of "laaj" (shyness); and
  • enhancing operational objectives for implementation.
The strategy has a dual approach: one that increases awareness and birth preparedness where essential obstetric care (EOC) services are not available or are non-functional, and another that focuses on appropriate EOC-related care-seeking behaviors where EOC facilities are available.

The MNH Programme is also providing technical assistance to NHEICC to produce prototypic materials including posters, fliers, comic books and radio public service announcements that address the two-part strategy.
Key Points

The strategy development process has mobilized interest in safe motherhood IEC, leveraged resources across safe motherhood projects and unified IEC activities under the proposed strategy. The MNH Programme and the Nepal Safer Motherhood Project are assisting NHEICC to finalize the strategy.
Partners



MNH, Nepal Safer Motherhood Project and NHEICC.

Comments

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Submitted by Anonymous (not verified) on Tue, 06/28/2005 - 12:47 Permalink

i want to have more information