Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Facilitating Community Change

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Theory Summary
ASSESSING READINESS: Identifying choice
Learn before you leap! It is essential to size up a community's readiness and capacity to act before committing valuable energies and resources.

ENERGISING OURSELVES: Building and equiping a leadership team
A diverse core group of people with talent, relationships, resources and credibility is needed to facilitate and lead the charge. A leader's role is not to have magic answers, but to elicit creative responses from his or her community in a manner that builds shared action. This requires new skills, such as facilitation and process design, to help the leadership team work effectively on issues outside their area of expertise.

EARLY WINS: Getting to work
A community leadership team becomes the catalyst for the successful launch of a community-wide change effort. They need to develop a clear mission, create an effective community process design, generate a powerful set of activities to engage and communicate with the diversity of the community, and establish a resource base commensurate with the task.

ENERGISING THE COMMUNITY: Building knowledge for action
Lasting positive change happens when people have the passion to take action and are committed enough to persevere. A thoughtful and comprehensive process is needed to build the type of understanding that inspires action. It also helps the leadership team hone its skills in building teams, creating working agreements, using facilitation and listening skills; and practicing collaborative problem solving.

SETTING DIRECTION FOR CHANGE: Fine-tuning our aim
Translating a shared vision into a comprehensive action plan requires changing individual and organisational behaviors, impacting old systems and structures that may have outlived their purpose, and getting beyond quick-fix solutions. Community priorities need to be established for more than the most conspicuous issues emerging out of an assessment process.

IMPLEMENTING CHANGE: Making it last
Community initiatives that measurably improve health and quality of life inevitably touch the core of what it means to be in community. They build relationships of trust and commitment across lines of sector, race and class. They develop the skills of collaboration and the muscle of civic capacity that allows a community to do what it must. They engage in a continuous process of learning. They evolve ways to make community improvement a way of life.
Source

Community Initiatives, Inc.

2119 Mapleton Avenue

Boulder, CO 80304

United States

Tel: 303 444 3366

Fax: 303 444 1001

tyler@tylernorris.com

Click here for more details on their website.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

these are important points but they are presented at too general level. Perhaps it would be useful to include more on what each of these means. For instance what does it mean to "size up a community's readiness and capacity to act"? How can we assess readiness and capacity?

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

This sums up community building nicely--it is exactly what I was looking for--now what would really help is figuring out how to measure these steps! Let me know if there is more information out there about that part.

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

nicley done. well organized. bravo. more meat and potatoes though please

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Submitted by Anonymous (not verified) on Tue, 03/15/2005 - 14:32 Permalink

This page is very important to my work as a health promoter for a genetic disease (sickkle cell disease)

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Submitted by Anonymous (not verified) on Fri, 06/06/2008 - 06:26 Permalink

its a brilliant idea